ASKING AMERICANS TO THINK HEART-SMART

ASKING AMERICANS TO THINK HEART-SMART February is American Heart Month – and right on the heels of New Year’s resolutions, it’s the perfect time to remind consumers of how easy it is to incorporate heart-healthy ingredients as part of a balanced diet and healthier lifestyle. To insert American Pecans into the healthy habits conversation, our media relations efforts have focused on educating Americans on the health benefits of pecans and offering quick, easy ways to incorporate them into daily diets. Our article, “Simple Ways to be Heart Smart” was timed for release to newspapers and magazines nationwide in the last week of January, as editorial teams begin to focus on heart health. Media has shared our story from coast-to-coast, including Malibu Times Magazine (Malibu, CA), The Miami County Republic (Miami, Kansas) and Longview News-Journal (Longview, TX), among others. The article not only shares the heart-smart qualities of pecans, but debuts one of our newest recipes – Cherry Pecan Energy Bites. As a quick, portable, kid-friendly option, they’re an ideal fit for our Gen X and Gen Y mom target audience. You can find the recipe in the article or at AmericanPecan.com. If you give them a try, send us a note and/or photo, at industry@americanpecan.com – we always enjoy seeing industry use our recipes at home. To further amplify our heart-healthy efforts, we’ve partnered with a registered dietitian for broadcast news segments to highlight pecans alongside other heart-healthy ingredients. Featuring our new Cherry Pecan Energy Bites recipe, the segment will air in markets in the northeast, ensuring our heart health message reaches consumers well beyond the Pecan Belt. You can celebrate American Heart Month, too, by sharing heart-smart pecan-based recipes with your followers on social media. Check out the new Social Media Content Calendar resource on the Super-fy marketing page in the Digital Toolkit for Industry (password: pecans18) for fresh ideas to post to your channels. Additionally, we’ve renewed American Pecans’ American Heart Association (AHA) Heart-Check Mark for 2019, which you can use in your own marketing materials and packaging. Reach out to us at industry@americanpecan.com for more details.