New Mexico Department of Agriculture
employees hit the road to inspect fresh and processed chile products as part of
New Mexico Chile Advertising Act
Las
Cruces, New Mexico – It’s that “chile” time of year, and the New Mexico
Department of Agriculture Standards and Consumer Services inspectors will be
out in full force conducting a “chile blitz” around the state. The purpose is
to ensure processed and fresh chile products are in compliance under the New
Mexico Chile Advertising Act and NMAC 21.16.7.
The
Act stipulates that it is unlawful for a person to:
· Knowingly
advertise, describe, label or offer for sale chile peppers as New Mexico chile,
or to advertise, describe, label or offer for sale a product as containing New
Mexico chile, unless the chile peppers or chile peppers in the product were
grown in New Mexico
· Knowingly
advertise, describe, label or offer for sale chile peppers, or a product containing
chile peppers, using the name of any city, town, county, village, pueblo,
mountain, river or other geographic feature or features located in New Mexico
in a misleading or deceptive manner that states or reasonably implies that the
chile peppers are, or the product contains, New Mexico chile unless the chile
peppers or chile peppers in the product were grown in New Mexico
You
may find the New Mexico Chile Advertising Act, NMAC 21.16.7 New Mexico Chile
Verification and Record requirements, and the verification/registration forms
at http://www.nmda.nmsu.edu/scs/licenseregistration/new-mexico-chile-labeling-registration/.
If
you are growing or selling fresh chile and advertising it as New Mexico chile,
you must register with the NMDA Standards and Consumer services division by
completing a verification/registration form. The verification form for New
Mexico fresh chile must accompany each load of chile and be followed through
with the chile to the point of sale.
If
you are producing or selling processed chile products and advertising it as New
Mexico chile, you must register with the NMDA Standards and Consumer services
division by completing a verification/registration form. You are only required
to complete the form once for each product.
A
list of registered vendors and products may be found at http://www.nmda.nmsu.edu/helpfaq/new-mexico-chile-verified/.